Prime Button-Up Shirt – Smart Relaxed Wear

The Prime Button-Up Shirt is built for the kind of day that doesn't stay in one lane. The button-up design and relaxed fit give you the structure of a shirt without the stiffness — so it reads sharp in the right setting and completely at ease in the next one.

The 4-way stretch fabric moves with you instead of against you, keeping its shape whether you're sitting through a long meeting, running between commitments, or heading out after. Breathable and lightweight, it holds up through a full Dubai day without losing its line by evening.

This is the Prime Button-Up Shirt for the person who wants smart and relaxed in the same piece — not a compromise between the two. Pair it with chinos for a polished look or pull it over shorts for something more casual. Either way, the fit holds and the shirt does the work.

Sizing note: this fit runs slightly larger than expected. If you're between sizes, we recommend sizing down for the most accurate fit.

Care Instructions

Machine wash on a gentle cycle with cold water. Avoid bleach and tumble dry on low heat. Iron on a low setting if needed.

FAQ

Q: What makes the Prime Button-Up Shirt different from a standard shirt?

A: The 4-way stretch fabric and relaxed fit give it full range of movement without sacrificing structure or appearance.

Q: Does it run true to size?

A: It runs slightly large. Size down if you're between sizes.